Handling multicultural businesses

Connecting with customers at the local scene is not an easy job in itself. Establishing businesses requires a lot of effort and determination in order to achieve success. If these are difficult, how much more in transitioning into a wider approach, like the continental community including neighboring countries, or perhaps, even a vast amount of the world area. However, with the miracles of technology, it has been possible to communicate and interact with one another, regardless of the place and even language and culture. If you are planning to expand your business in the international scene, here several things to keep in mind to have a successful strategy in introducing your brand to a culturally different community.

Translation is important

If you want to connect with people of different origins, no language gap must be created between your foreign customers and your business. Therefore it is important that your company hires professionals who have expertise with the particular languages of the countries or places you target to reach out to. You can seek the help of a firm or certified interpreter singapore that is dedicated into translating your messages, especially when marketing or just launching your product, in the clearest way possible in a different language. Transcreation is the key into delivering your translated content into the other language without losing its meaning and impact. This is why word per word translations and machine translations are not reliable and highly discouraged.

Mind the culture

When you are yet to be known in another country, you should consider their cultures as they vary greatly with your country of origin. If you have particular culture-specific meaning or references in your materials, there will be a chance that the other communities will not get the message clear as they do not make sense. In addition, what one country may find just fine can be offensive in another. Therefore, as much as possible, culture that is exclusively on a particular place must be removed in order to make it more universally accepted. Other phrases or words you may like to avoid are jargons and slang words.

Visually appealing

Since words will be varied from one country to another, one best way to evoke a message is to use visual aids in your materials, even in the instructions or guide. It is one of the most creative way in bridging the gap formed by varying cultures and languages. If you want to strengthen your communication with people from other countries, make sure that the images you present to them can be easily understood and conveniently taken.

If you want to further expand your business overseas, then it is a must for you to remember the recommendations above in order to successfully reach out with people from a different culture and community.




Share this Post


Leave a Reply

Your email address will not be published. Required fields are marked *